Lydia Hall

Lydia Hall’s theory of core, cure, and care theory can be easily integrated into practice. The core aspect of her theory describes the person that nursing care is directed towards and the individuals behavior due to their feelings and value system. The cure component is the attention given to patients by medical professions. These include interventions or actions that can be used to treat or cure the illness or disease that the individual may be suffering from. The last element, care, is about nurturing the patient and providing comfort measures. This also includes providing patient teaching.An example used to integrate Lydia Hall’s theory will be a patient that has just found out that he has diabetes type 1. The patient may first be overwhelmed at the thought of managing the disease, fear of being alone and fear of the disease in itself which describes the core aspect of the theory. In the cure component the actions that nurses may take is to perform physical assessmen ts including glucose level, assess respirations for Kussmaul respirations and acetonic breath, monitor temperature, moisture, weight, assess diet compliance, and intake and output.The interventions nurses can provide the patient is to maintain fluid intake at least 2500 ml per day to prevent dehydration. Also, a comfortable environment should be provided and inform of covering at night with a light sheet which would prevent overheating and excessive fluid loss. Lastly, the element of care provides the patient with education and discharge planning such as teaching of how to give insulin, checking blood sugar, exercise rules and dietary changes.Open communication assists the patient in being comfortable in asking questions and expressing fears of disease management, emotional and or social issues due to lifestyle changes. Lydia Hall’s Care Cure Core model suggests that patients have three needs of care: the physical, the medical, and the social needs. This encourages open commu nication between patients and nurses. Nurses responsibility when using this model is to provide physical, emotional or social support, educating patients and through medical managementPatient outcomes would be improved self esteem including confidence and motivation in managing their disease such as in diabetes self injection of insulin. Patients would also be more knowledgeable in the disease process such as importance of checking blood sugar and identifying symptoms of hypo and hyperglycemia. This model helps build rapport between the patient and nurse by assisting them to communicate their concerns and apprehensions pertaining to disease management.

Organic vs. Non-organic Food Essay

Bottom line, going green can cultivate envy. The public is constantly bombarded with the idea that organic products are better. Perhaps this is true, but maybe it is brilliant marketing simply selling a status symbol. Envy can come from a neighbor’s luscious, organically grown front yard to the hybrid vehicle a co-worker drives, to the organic foods that consumers in a higher financial echelon seem to be able to only afford. Is this envy justifiable or is the notion of organics and its superiority a tactic of propaganda to boost the already $30-plus billion industry even higher, according to Farm and Dairy’s April, 2012 article â€Å"Organic Food Sales†? Although proponents of organic food insist it is healthier than conventional food, non-organic foods are extremely comparable to its organic counterpart, possibly even more necessary. The United States has evolved into a powerful nation; one that boasts of freedoms, luxuries and an overabundance of practically everything. The United States is also a country which has a population that grows greater and greater each year. Reasons including the number of births outnumbering the number of deaths, as well as the number of immigrants coming to live the â€Å"American Dream. † According to the Census Bureau End-of-2011 estimate, â€Å"the United States will enter 2012 with a population of roughly 312. 8 million people† (Schlesinger, 2011, para, 1). This statistic takes into account one birth approximately every 8 seconds, one death every 12 seconds as well as one new migrant entering the country approximately every 46 seconds. As cited by Schlesinger (2011), this ends up with a population increase of over two million in 2012. This is a staggering number and would only increase over time. In his article â€Å"Point: Industrial Agriculture has Improved Farming for Hundreds of Years,† George Wright (2011) explains how the use of biotechnology and techniques such as caging animals used to increase the profits of agricultural industry is not a contemporary idea. Wright (2011, para. 7) states how â€Å"the use of biotechnology to produce food has been around for over 8000 years. † He gives examples such as enzymes being used to make foods like baked goods and dairy products. Wright also asserts that â€Å"biotechnology is expected to help agriculture by improving quality, nutrition, safety and the processing of raw crops,† (Wright, 2011, para. 7). Biotechnology is not a process that is new to the agriculture industry. Finally, Wright’s article (2011, para. 12) concludes that â€Å"with the world’s population at six billion and heading higher, there is no practical alternative to ‘industrial agriculture’. † He also points out that â€Å"agricultural innovations from industries such as biotechnology are advancing agricultural production,† (Wright, 2011, para. 13). In addition, Avery’s article â€Å"‘Frontline’ Perpetuates Pesticide Myths† (1993), Avert adds that â€Å"it is believed that if the world converts to organic systems of farming, by 2050 this system of farming will not be able to supply enough food for the population and will be responsible for massive amounts of deaths due to starvation. Another organic misnomer claims that organic livestock and plants are free from chemicals and unnecessary medications, unlike their non-organic counterparts. According to Nancy Sprague’s 2011 article, â€Å"Counterpoint: Organic Food is Unnecessary & the Current Food Supply is Safe†, there are a myths about organic food that are debunked. She discusses how organic foods are actually prepared and while comparing and contrasting it to the process non-organic foods go through prior to arriving at the grocery shelves. When discussing about the use (or lack thereof) of pesticides, Sprague (2011, para. 4) notes that â€Å"organic farmers can use pesticides from an approved list,† which contradicts the consumer’s belief that organic foods have not come into contact with any pesticides. Sprague goes further to state the toxins that the organic industry supposedly takes pride into avoiding are contaminants that actually cannot be avoided. Nitrates, chemicals and antibiotics are now found naturally within the environment due to â€Å"broad contamination of the earth’s natural resources† (Sprague, 2011, para. 4). The organic industry also asserts that the levels of hormones in non-organic meats are extremely high and in-turn dangerous to the consumers’ health. In fact, in Lester Aldrich’s (2006) article, â€Å"Consumers Eat Up Organic Beef Despite Costs, Unproven Benefits†, he finds quite the opposite conclusion. Aldrich discusses the results of a study by Gary Smith, professor of meat sciences at the Center for Red Meat Safety. This study analyzed and compared the levels of hormones found in two-3 ounce steaks, one each from an organic animal and one from a non-organic animal. The results were shocking. Smith’s compare/contrast analysis showed that there was an almost incomprehensible difference (on a nanogram scale) between the hormone levels from both the organic and non-organic samples,† (Aldrich, 2006, para. 29). Aldrich (2006) then compared these results to the levels of these same hormones to a typical birth control pill that is voluntarily consumed. The results showed â€Å"the average birth-control pill provides 35,000 nanograms of estrogen daily† whereas â€Å"a non-pregnant woman produces about 480,000 nanograms of estrogen, 240,000 nanograms of testosterone and 10. 1 million nanograms of progesterone daily,† (Aldrich, 2006, para. 30). The comparison is astounding and should put any worries about added hormones in our food to rest. Prior to pasteurization of food, people would die young due to food-borne illnesses. Avery (2002) opens his article â€Å"The Hidden Dangers In Organic Food† with â€Å"Products most people think are purer than other foods are making people seriously ill. † Avery’s (2002) article mentions how the invention of the refrigerator as well as simple procedures such as food refrigeration and washing ones hands before eating or making food would eventually keep food-borne illness to a minimum in the United States, although those individuals who were quite ill or weak would die if exposed to food-borne bacteria. Unfortunately, with all the claims of health, organic food is becoming more notorious for being served on a plate with food-borne illnesses such as salmonella, and now more recently, E. coli. Avery (2002, para. 1) cites the U. S. Centers for Disease Control stating â€Å"people who eat organic and natural foods are eight times likely as the rest of the population to be attacked by a deadly new strain of E. coli bacteria,† salmonella or fungus. According to Avery (2002), USDA offered organic famers a method that did not require either pesticides or pasteurization to protect the crops; irradiation. This process used low levels of gamma radiation to kill bacteria while maintaining the freshness of the food. Unfortunately, organic farmers were outraged and more than 200,000 protesters opposed the idea therefore the USDA removed this process from the final organic food standard (Avery, 2002). This has not been beneficial for public safety, as cited in Sprague’s (2011) where she points out that there have been several infections caused by E. coli in the United States during 2009 alone. Organic farming does have one huge positive aspect: it strives for self-sustainability and leaves a small carbon footprint in the environment. With that said, organic farms, regardless of whether or not its food can be proven to be healthier than conventional food, requires a much larger area of land mass to produce the same amount of food than that of a conventional farm. According to Avery (2002), â€Å"agriculture already takes up 36 percent of the world’s land surface. † Avery (2002) translates this to mean that by year 2050, short of a worldwide cataclysm, the world will need 2. 5 times more food output than what is needed today. Wilcox (2011, para. 26) states in her article â€Å"Mythbusting 101: Organic Farming > Conventional Agriculture† that until organic farming can contend with the output of conventional farming due to space needed without the ecological costs involved, the need for more space will be severely detrimental to the environment. † Organic farms help the environment on small, local levels. Unfortunately they do not produce the same amount of food that a conventional farm can; between 20%-50% below what a conventional farm of the same size will produce (Wilcox, 2011). Wilcox (2011) also emphasizes that with more advanced technology, organic farming may eventually be able to keep up with conventional food production, however, if more areas of the planet become transformed into organic farmland in the meantime, the planet’s natural habitats will begin to quickly deplete. Conventionally farmed foods and organic foods both have positive and negative aspects to their individual philosophies. Organic farming does not necessarily produce healthier food. Hormone levels in organic and non-organic foods are extremely similar and the lack of pesticides in organic food contributes to a higher frequency of food-borne illnesses. As much as this is true, the organic farm leaves a smaller carbon footprint than a conventional farm, which, in the long run will allow for the environment to sustain itself and be able to continue producing more food. With that being said, when going to the store to buy food, the consumer should make the conscious choice to purchase organic foods when it is affordable, in order to support and promote self-sustainable/organic farming. If the choice is made to buy conventional foods, the consumer should not feel guilty or worried the food is substandard to organic. There should be confidence knowing that USDA regulations are being followed by conventional farms to produce the highest quality food possible. ? References Aldrich, L. (2006, July 12). Consumers eat up organic beef despite costs, unproven benefits. Wall Street Journal. Retrieved from htttp://search. proquest. com. proxy. devry. edu/business/docprintview/398944062/abstract/137 Avery, D. T. (1993, Apr 01). ‘Frontline’ perpetuates pesticide myths. Wall Street Journal. Retrieved from http://search. proquest. com. proxy. devry. edu/business/docprintview/398370529/Record/1371 Avery, D. T. (2002, June 25). The hidden dangers in organic food. Retrieved from http://www. cgfi. org/2002/06/the-hidden-dangers-in-organic-food/ Sprague, N. (2011). Counterpoint: Organic food is unnecessary & the current food supply is safe. Points Of View: Organic Food, 3. Retrieved from http://search. ebscohost. com/login. aspx? direct=trye&db=pwh&AN=43286301&site=pov-line Schlesinger, R. (2011, Dec 30). U. S.population 2012: nearly 313 million people. U. S. News and World Report, Retrieved from http://www. usnews. com/opinion/blogs/robert-schlesinger/2011/12/30/us-population-2012-nearly-313-million-people Wilcox, C. (2011, July 18). Mythbusting 101: organic farming > conventional agriculture. Scientific American, Retrieved from http://blogs. scientificamerican. com/science-sushi/2011/07/18/mythbusting-101-organic-farming-conventional-agriculture/ Wright, G. (2011). Point: Industrial agriculture has improved farming for hundreds of years. Points Of View: Factory Farming, 2.

How a leader should react in certain situations Term Paper

How a leader should react in certain situations - Term Paper Example That is where effective leadership enters. The leaders tend to lead more efficiently and effectively if they were provided with a path of passion with regard to their work. This path of passion can be their true goals in life which would make the leader more determined towards achieving their task. In my life I have gone through many instances in which I have to effectively lead a certain team to success. To effectively lead a team I have been through many problems but I had to overcome them to lead my team to success (Cameron & Green, 2008). 8 In managing the team of my company I had to gain confidence of my team firstly so that they could view my goals and perspectives the way I wanted them to. To gain confidence I took advice of all my team members so that I could put in their views and set up the goals to prosper my company. Moreover, I set up my own values and was influenced by many other leaders like my boss who took my company to the position on which it is now. The pressures which came during this leadership process were effectively handled by me and my peers. Thus all this helped me to reduce the pressure being inflicted on me and my leadership went smooth. 8 Recommendations 8 Leadership is able to learn by anybody with the fundamentals. However a terrible group of leadership cannot be trained for the reason that leadership is a learner skill. About 80% of their expertise on the job Leaders can learn. They get experience from observing other leaders and try to follow their behavior and activities. They select paradigm and try to find out advisers. They inquire other leaders on the subject of how to control circumstances. Leaders can get better by receiving criticism and using it. The finest leaders look for criticism from their superior, their examiner and their sub standards. Then they adjust their behavior with the intention that they achieve improved consequences. Leaders can also get knowledge by struggling stuff out and then analyzing their recita l. The barely crash they know is the crash to learn from practice. Effective leaders can have power over their own progress. They search for preparation occasions that will create dissimilarity in their presentations (Popper, 2005). Effective leaders can also look for guidance plans that will help them grow particular talents that they can employ on the work. And then when they go back to job, they apply precise, purposeful endeavor in real life what they erudite in the preparation classes. 9 Conclusion It is not necessary to born as a leader, though every person born with exclusive powers that facilitates him in leadership jobs - they are among us, and with nearly all people, they live inside. The concept that leaders are born, and other as a result can never be leader, is irrational, miserable and seriously restraining to every person in the world. The thought recommends that the time when babies are born they have the heredity to become a leader, or they do not. This case prospec tively all right if the meaning of leadership, and leaders, had been stable for the past 60 years, but it is not. Certainly, more has been exposed about leadership and human activities in the last 30 years. Leadership is a talent and a behavior. Approximating the majority talents and behaviors, those get better with observing; turn out to be extra talented the habit conquests. Unworried regarding the

Legal and Ethical Implications of Diversity and Inclusion Essay

Legal and Ethical Implications of Diversity and Inclusion - Essay Example that diversity and inclusion are valued by all parties in an organization especially during employment and the way they relate to one another in the workplace. Provision of excellent relationships in a workplace despite, the race, colour, age, culture brings about an all-inclusive working environment that in return improves the performance. I also help in reduction of harassments and abrasions of the workers (Ely, Meyerson & Davidson, 2006). Ensuring people of different ages are provided with similar opportunities, and promotion is done on merit and not age is the other manner of meeting diversity and inclusion needs at the workplace. A leader should understand the organization’s aspects of diversity and inclusion to explain to the employee or members of staff their importance and also describe the ethical and legal policies. By understanding and interpreting the organizational policies where the impacts, consequences and remedies of certain forms of actions at the workplace are treated brings some conscience to both staff and employees on the importance of observing such. Also as a leader, one should be able to understand different forms of acts that can be detrimental to diversity and inclusion process. Through this, a leader can be able to identify potential issues relating to diversity and inclusion and hence, define ways to prevent such from being practised in their firms. It also helps in determining of policies and procedures that describe legal and ethical requirements which needs to be followed by employees, business partners, third party suppliers and even customers (Tyler et al., 2008). Accepting diversity and inclusion usually take place after an introduction of a process or procedure is met with resistance or slow adoption of the policies that promote the acts. Embracing diversity and inclusion, on the other hand, refers to willingly accepting the policies relating to the same which were initially available at the organization. Accepting typically

Internet TV Assignment Example | Topics and Well Written Essays - 1000 words - 1

Internet TV - Assignment Example Although NBC currently offers internet TV services, they are not much effective in inviting viewers’ attention. By designing potential online business models between NBC and internet providers, the company (NBC) can attain notable achievements in the internet TV sector. In addition, business alliance with internet providers would assist the NBC to provide its customers with cheap rate internet connections for TV sets. Forecasts indicate that the practice of internet video broadcasting to TV sets is likely to increase over the coming years (Over the top TV, p.9). As Lauden and Traven (2012) state, smart phones and tablets will be the primary platform for internet access in the near future (slide 3-15). Therefore, it is advisable for the firm to develop adequate competencies to strengthen its position in the field of internet video broadcasting. It is obvious that the NBC has a set of competitive internal management strengths and a range of potential resources to fuel its televi sion broadcasting network. As a result, it would be easy for the organization to choose potential internet TV programs and to avail them to its millions of viewers. Since a notable majority of the US people possess PCs, it is specifically advisable for the company to use the ‘PC connected to TV’ method to promote its internet TV operations. ... Currently, the firm faces stiff competition from its market rivals like Bell TV. In order to address such competition threats, it is recommendable for the company to enter the internet TV market because the popularity of internet is rapidly growing in the Canadian market. Today, internet services are provided to individuals at cheaper rates (Lauden & Traver, 2012- slide 3-22). Therefore, the idea of internet TV would be affordable and convenient for customers. In Canada, the number of people watching movies via VCRs and DVD players has declined noticeably. At the same time, a CTAM Canada survey (as cited in The Hollywood reporter, 2012) report reflects that Canadian youngsters (between the ages 18-39) are interested to view more web content than television. This survey report points to the potential opportunities of ‘over- the- top television’ (frontier model) in the country. In this context, it is advisable for Rogers TV to find some potential ways to transfer internet video to the TV. Both PC based and lightweight set-top box based internet video broadcasting are recommendable for the company. Undoubtedly, this business model would benefit the organization to generate more revenues from young people. Although this change may cause the company to lose some elder customers, the firm will be the net winners. Bell Canada Bell Canada is a Canadian media company headquartered in Montreal. Obviously, Bell Canada also depends more on the traditional TV distribution model and hence the company has a little presence in the internet TV sector. As compared to its main competitor Rogers, the Bell Canada has more potential growth opportunities. To illustrate, as Sturgeon (2012) points out, the

Homosexuality Research Paper Example | Topics and Well Written Essays - 500 words

Homosexuality - Research Paper Example Members of the Society for the Reformation of Manners in England accused Captain Rigby of sodomy. The captain was convicted and sentenced to serve one I year in prison. He was also made to stand in a public place where people get to humiliate him for his supposedly bad manners. During the reign of Germany’s National Socialist (Nazi) government under the leadership of Adoft Hitler, the Nazi attempted to rid Germany of people whom they think do not fit their vision of the Aryan race. Since homosexuals do not fit into their vision of the Aryan race, many homosexuals were summarily put to death (see United States Holocaust Memorial Museum). Although times have changed since the open persecution of homosexuals through the courts and through summary execution, the public perception of homosexuals still remains mixed. Some people have become more tolerant to gays while others remained close minded on the issue. In our modern times, homosexuals enjoy more freedom but still, there are areas where these people still do not enjoy the kind of freedom that most people have. A good example of this is the case of the military. During the Clinton Administration, the government adopted the â€Å"Don’t Ask, Don’t Tell† policy for gays in the military. This laws which took effect in 1993 authorized the government to discharge an American soldier for coming out as lesbian, gay or bisexual. The rationale behind this legislation is that accepting people who are openly gay into the military would affect the high standard of morale in the military and would affect the implementation of good order and discipline among soldiers. The Bush administration supported the policy but the Obama administration promised to allow gays to openly serve the military. Of course this promise of President Obama is yet to be seen in the military. As of now, the â€Å"Don’t Ask Don’t Tell† policy still

Viability of Incorporating E-business Research Paper

Viability of Incorporating E-business - Research Paper Example The prevailing scenario of the business world is the outcome of multiple factors where globalisation plays a very crucial role. Globalisation has itself offered better opportunities for trade and commerce as it has helped to enhance international trade. Moreover, the technological advancement is another key factor that has contributed significantly towards the growth prospect. The world economies have experienced a massive development in the fields of information & communication technology, transportation, infrastructure, research & development etc. All these improvements have changed the entire social and economic arena and now the entire business world is successfully incorporating and utilising these technical improvements to gain a better and sustainable competitive advantage over the prevailing highly competitive business world. In this regard, e-business and e-commerce are two most crucial technological developments that have revolutionised the entire business world. ...On the other hand, considering the prevailing essence of competitive advantage, every organisation must incorporate e-business in their strategic business management. This paper will attempt to offer a plan for incorporating the e-business through a process of restructuring the entire business model. In this respect, before re-modelling the strategic business structure, number of tasks like environmental condition of the present business setup, including internal and external assessment, analysis of competitive market, financial planning etc has to be done. In order to meet these objectives, this paper will present necessary discussion through analysis. On the other hand, based on the analysis and discussion, a plausible set of recommendation will be offered in order to frame an e-business oriented strategy. A. Developing an online business expansion proposal Brief outline of the company and product Light Feet Shoe (LFS) Pvt. Ltd is primarily an India-based shoe manufacturing and retailing company. LFS has been in the shoe manufacturing and retailing industry of India for the past one and half decades. Since its inception, the company has experienced a massive growth in its domestic market and has also established a number of manufacturing plants and retailers storeall over India. One of the primary reasons for its massive success is that it has been offering better quality shoes at reasonable prices compared to its other key competitors. On the other hand, it has also targeted the customers belonging to the middle income group and has been able to develop brand preferences in their mind.

Philosophy and the Self Assignment Example | Topics and Well Written Essays - 1500 words

Philosophy and the Self - Assignment Example Most people are confronted with hard decisions such as: what person is best to get married to? Should he relocate to another state (i.e. Illinois)? Should he buy a car or a penthouse? Do they intend to have kids? These hard decisions are usually termed as life changing decisions that shape someone’s destiny. Matters such as politics, religion, best ways to ensure human and civil rights are upheld, good procedures to ensure the nation’s security, procedures to realization of an equitable, just and free society are usually disagreeable by reasonable minds. Other critical issues that reasonable minds can disagree revolve around on if it is best to legalize early term abortion or legalize same-sex marriages. The scope of this paper will explore the issue of religion freedom based on beliefs, values and the theories of freedom that justify or contrast the varying perceptions of religious freedom (Scheinin, 2000). An important allegory of a person who made a life changing decision in the bible is Abraham. Trust was a key requirement that Abraham was supposed to have first. God needed him to follow God, be a loyal servant and in turn he would bless him and all his descendants. Also, his descendants would be as many as a million stars in the sky. Furthermore, Abraham was already old and had no kids. Abraham decision to truly and completely trust God with his heart was one such hard decision that transformed his life. God in turn fulfilled His promising by blessing Abraham and all of his descendants. Furthermore, He gave him a son at that old age which is impossible. The trust in God portrayed by Abraham is hard to find in the current society. Alternatively if there is, it may not be a full conviction from ones’ heart. Moreover, people sometimes question if God truly exists. Reasonable minds can argue such a case by various theorists such as the creation theory and

Strategic management (Fujifilm case study) Study

Strategic management (Fujifilm ) - Case Study Example Al., â€Å"Fujifilm: A Second Foundation†). The paper deals with the business plan of the company for the future five years. The marketing projection is done by taking into consideration the entire products of Fujifilm and its market growth in the past years. The operational estimation is conducted by considering the set marketing plan. The outer and inner environment of the company and the competitors’ strength as well as weakness facilitates to estimate the operational prediction. The financial analysis is done by examining the marketing and operations of the company and their performance along with income statement of the previous years. The paper also covers the process of implementation of major objectives in order to achieve success. Finally, the paper is completed with a brief conclusion. 2.0 Marketing Projection The sales projection relates to the estimation of potential sales of a company at a certain time period. The sales projection of Fujifilm’s produ cts and services can be prepared for the coming five years. The marketing projection of Fujifilm for successive five years from present scenario is based on several factors. There may be external or internal factors that affect sales projection (Sane Jose State University, â€Å"Process for Sales Projection†). The marketing and sales of the product of Fujifilm have helped to increase its market share and proper planning will enhance its growth in the coming years. The various factors that are responsible for Fujifilm’s future projection are seasonability aspect prevalent in business, comparative situation of the economy, fashions of new products, changing population and productivity, income of consumer, present market share, innovative product lines, inventory shortage, recent trend in sales and price changes among others (Sane Jose State University, â€Å"Process for Sales Projection†). The various marketing products of Fujifilm are ‘electronics productsà ¢â‚¬â„¢, ‘highly functional materials’, ‘medical imaging’, ‘life science’, ‘graphic arts’, ‘optical devices’ and ‘documents’. These products are expanding globally and are in huge demand in market. To maintain its demand in future, the company needs to develop various marketing techniques. The market share of LCD FUJITAC in global market is 80% and for WV film it acquires 100%. Thus, in the coming years the growth will be high as a result production capacity need to be raised (Fujifilm, â€Å"Highly Functional Materials†). To enhance production as well as growth it needs to develop innovative marketing techniques. The diagnostic materials acquired the top market share; therefore it must be provided prior importance. Due to recession, gradually revenue from medical imaging has lowered down. The forecasting can be done by taking into consideration the various aspects of customers and market and their demand for more innovative products (Fujifilm, â€Å"Highly Functional Materials†). The three sections of products that are manufactured in the company throughout the year are imaging solution, information solution and document solutions. The business growth of these products under these sections varies considerably. By examining the revenue of business trend from the year 2007 to 2011, it is possible to predict the revenue from the

Penny Synthesis Essay Example for Free

Penny Synthesis Essay Penny Synthesis Essay To â€Å"†¦ not ban pennies, but merely discourage their use by establishing a system†¦Ã¢â‚¬  It is because I agree with Mark Lewis of Forbes. com, that I affirm abolishing the penny, yet with some restrictions. In 2001 a United States Representative by the name of Jim Kolbe introduced a proposition to eliminate the penny (United States’ lowest denomination coin). To deeply reason as to why an individual might support this proposition, we must look at three different points of analysis. First, â€Å" How zinc manufacturing around the nation may be affected due to this decision†, Second, â€Å" What this means for the people of this country on an economical standpoint†, and Thirdly, â€Å" What are the benefits of eliminating the penny in terms of time and money†. According to Source A, since 1982 penny manufacturing has been produced from 97. 5% zinc material. Mentioned, as opposition to this bill, is Tennessee who is rich in raw zinc. Representative Kolbe’s idea is to make the nickel the country’s lowest denomination coin. Interesting enough Kolbe’s state of Arizona is rich in copper, which makes up most of the higher denominational coins. Keep in mind zinc manufacturing is not solely dependent upon penny manufacturing. The fact that this issue is being used to negate this bill is invalid because of this exact reasoning. Moreover, The proposition would gradually eliminate manufacturing instead of suddenly stopping production. This gives time for manufacturing companies to find other means of work besides the penny. It is understood from the proposition that prices would be altered rounding to the nearest nickel’s place. The study shows that if a person’s time is worth $15 an hour (which we all know it’s worth less than that, but that’s a different story) a person would be losing close to $60 per year. The penny will always be a crucial statement in our nation’s history yet we must keep our mind set on the future. In the words of Bob Dylan, â€Å" Times are a changing. † It is a better economical strategy to gradually eliminate the penny from circular use. From this reasoning I affirm Jim Kolbe’s proposition to eliminate the penny.

HS2: Arguments For and Against the High-Speed Rail Lines

HS2: Arguments For and Against the High-Speed Rail Lines Georgiana Raluca Andrei Introduction With the rapid growth of the economy and rapid expansion of technology, there is the need for a development of infrastructure. HS2 is a proposed infrastructure project to build a high speed rail line from London to Manchester and Leeds, via Birmingham, to begin operation in 2026 and be completed in 2032. It was supported by the Labour Government after 2009 and has had the support of the Conservative-Liberal Democrat Coalition Government since May 2010 (Butcher in Parliament, 2015). HS2 will be constructed in two separate phases: Phase 1 from London Euston to Birmingham Curzon Street and Lichfield with intermediate stations in West London (at old Oak Common) and at Birmingham Airport; Phase 2 from the West Midlands, splitting into two legs: an eastern leg to Leeds New Lane with intermediate stations in the East Midlands and South Yorkshire; and a western leg to Manchester with intermediate stations at Crewe and Manchester Airport. In total, the scheme is estimated to cost  £42.6 billion for the infrastructure, with a further  £7.5 billion for rolling stock. The information presented by Louise Butcher on (Parliament, 2015) offers a clear report about HS2 Phase 1 of the scheme. Supporters claim that construction of HS2 is urgently needed in order to deliver wider economic and regional benefits and to meet future demands. Opponents maintain that these demands are over stated and the same outcome can be achieved with other, cheaper means. Arguments for and against HS2 are based on competing ideas not only about what the country needs in terms of new or improved rail infrastructure, but about how (if needed at all) it should be delivered and what the benefits and costs are of the ideas put forward. The two sides fundamentally disagree with the other’s interpretation of the ‘facts and figures’ about the scheme. The case for The government believes that creating a high-speed rail line between London and North of England will produce numerous advantages to society. →Travel time One of the most important benefits is the time saving. It is expected that once the project finished, it will make a difference in the time spent travelling. For example, Leeds to Birmingham is slashed from 1 hour 58 minutes to just 57 minutes. The East Midlands hub at Toton is 19 minutes from Birmingham. Manchester to Birmingham more than halves from 88 to 41 minutes (BBC News Magazine, 2015). Also, it will improve productivity through savings to journey time. →Crowds Creating a high-speed rail line would provide less crowded trains and make the journey more comfortable. This will protect the economy growth and the quality of life , and although cheaper measures might be easier ( such as upgrading existing lines), that would provide a short-term fix and it’s not suitable for long-term. →Punctuality The government argue that the HS2 trains will â€Å"stick more reliably to their timetables than the average train.† ( BBC News, 2013). This is an important issue because the pasengers value being on time . →Boosting UK economy Creating the HS2 will provide various ways to boost the economy, offering the prospect of a sustainable growth and allowing prosperity to expand beyond south east England, rebalancing UK economy. It will generate  22,000 construction jobs in the next five years  and once the entire line is running  create 100,000 jobs (BBC News Magazine, 2015). It will improve the access to employment, will make relocation of business easier and will create opportunities for increased business, tourism and leasure activities. The wider economic benefits of a UK HSR network to wider West Midlands cities, towns and shire counties is expected to be  £5.3 billion over 60 years, while the London to Birmingham route alone is expected to boost Birminghams economy by  £1.23 billion, and towns and cities in surrounding counties by  £2.5 billion (GO-HS2, 2015) . →Good for the environment HS2 will reduce dependency on air and car travel, this way reducing CO2 emissions. High speed trains are powered by electricity, so their environmental performance will improve over time as more electricity comes from renewable sources. By reducing the time travel between cities in the north of England and Scotland, it will encourage people to switch from air to rail. The construction of HS2 requires less land than building a new motorway. Also, it has the potential to stimulate further the ongoing regeneration of Birmingham city centre and boost growth around Birmingham Airport and NEC. The case against →The final bill wrong investment? The expected cost of HS2 from London to Manchester and Leeds was originally  £33bn, in 2009 prices, but earlier this year, at the time of the High Speed Rail (Preparation) Bill debate, the cost leapt to  £50bn, in 2011 prices. This excludes such things as localised infrastructure to connect with HS2, foot bridges and farm bridges to cross it. In addition, this does not include the Heathrow Link or any provision for changes to the scheme (Stop HS2, 2015). There are cheaper alternatives that would have the same effect as HS2 and will not cost as much, would be ready earlier and be better balanced in meeting needs across the whole country. →Demolition of homes and damage to rural England The most affected area will be the north of London’s Euston station. More than half of the homes affected are in or around Camden. Across the entire line more than 600 homes will be bulldozed and another 340 homes will becut off from their wider neighbourhood. Homeowners will get the market value of their property, plus 10% and moving costs Infrastructure supporting the line will be built on 250 acres of green belt land ( BBC News Magazine, 2015). HS2 threatens 350 unique habitats, 67 irreplaceable ancient woods, 30 river corridors, 24 Sites of Special Scientific Interest plus hundreds of other sensitive areas (Stop HS2, 2015). About 60 properties on the proposed phase 1 route are likely to experience levels of noise which will qualify for noise insulation under the Noise Insulation Regulations. The number of properties that may experience a noticeable increase in noise on the phase 1 route has been reduced since consultation by a third from 4,700 to around 3,100 ( BBC News Ma gazine, 2015). →Increased carbon emissions Opponents claim that few high-speed train passengers will transfer from air so the carbon emissions will not be reduced. Also, HS2 proposes to run trains at high speed which will need more energy than the existing Eurostar London-Paris trains – pushing up electricity and carbon consumption. It will use three times more energy than a normal inter-city train (HS2 Action Alliance, 2015). →Illusion of creating new jobs It’s been argued that HS2 will not actually create that many new jobs, most of them being associated with existing jobs within retail activity that have simply moved from other areas towards the new station. Over 70% of the jobs will be created in London, making London the central city. →HS2 will not benefit the ordinary traveller Building such an expensive train line would mean an increase in the train tickets. HS2 will only serve toincrease the price of train faresas train companies have to redistribute the costs associated with running on a line such as this (YouGov, 2015) Conclusion The Government is proposing to provide the capacity desperately needed across the UK through a new High Speed Rail Network. The new route will link London to Birmingham, then on to Manchester and Leeds forming what is known as the Y-Network. Eventually HSR trains will run to Newcastle, Glasgow and Edinburgh. Construction of such an important project brings together people who support the cause and people who don’t. Both sides have important arguments to take into consideration when deciding which side to take. It remains a hotly contested public issue because particular individuals, groups and industries believe they benefit from HS2 while others consider that they lose out. Reference list Butcher , L. (2015) Railways: HS2 Phase 1 Commons Library Standard Note [online]. Available at http://www.parliament.uk/business/publications/research/briefing-papers/SN00316/railways-hs2-phase-1 ( accessed 1st of March 2015). BBC News Magazine (2013) HS2: 12 arguments for and against [online]. Available at http://www.bbc.co.uk/news/magazine-24159571 ( accessed 1st of March 2015 ). BBC News (2013) Quantifying the benefits of HS2 [online]. Available at http://www.bbc.co.uk/news/uk-22551178 ( accessed 1st of March 2015). GO-HS2 (2015) GO HS2 High speed rail [online]. Available at http://www.go-hs2.com/BenefitsOfHS2/EconomicImprovements.aspx ( accessed 1st of March 2015). Stop HS2 (2015) Stop HS2 [online]. Available at http://stophs2.org/facts ( accessed 1st of March 2015). HS2 Action Alliance (2015) Environment carbon journeys [online]. Available at http://www.hs2actionalliance.org/case-against-hs2/environment/carbon-journeys/ ( accessed 1st of March 2015). YouGov (2015) For and against: High speed rail [ online]. Available at https://yougov.co.uk/news/2012/01/20/for-against-high-speed-rail/ ( accessed 1st of March 2015).

Y2K Bug :: essays research papers

THE YEAR TWO-THOUSAND BUG   Ã‚  Ã‚  Ã‚  Ã‚  Is the world going to end at the year, two-thousand because of the Y2K computer virus? Absolutely not. The Y2K bug might cause a little bit of disorder with our digital-life when the clock strikes twelve because we might not have any stock market, electricity, or savings in the bank.   Ã‚  Ã‚  Ã‚  Ã‚  In every mainframe and super-computer, that most every large business owns, there is a little glitch when it tries to compute the year two-thousand. It simply is unable to do so because it has a two digit year entry. The computer is unable to set the first two numbers in the date because in computer does not need to because the computer code in the software says it is always the twentieth century or 19--. If it is not corrected by the time the year two-thousand rolls around, the computer will read: 01/01/1900.   Ã‚  Ã‚  Ã‚  Ã‚  So, what does all this mean to me? Well, when the monthly heating bill comes, the computer will think the heat was on for ninety-nine years because it cycles back to 1900. Let me put this way, if the normal bill is $75 for December, then it will be $89,175! The same goes for the electric bill and telephone but only if the phone is being used between 1999 and 2000. In my personal opinion, the Y2K bug will not have any effect because everything will be fixed up and ready to run properly by the deadline. Maybe I’m just a little to dependent and taking these enterprises for granted.   Ã‚  Ã‚  Ã‚  Ã‚  On the other hand, there are numerous companies making a huge profit on this potential crisis. Software tycoons are making fortunes for selling software that makes people’s personal computers Y2K equipped. The thing is, that PC’s do not use dates as often and are not nearly as important to them as large to corporations because I have already stated in paragraph two and three. An even worse fact, is that most PC’s are already Y2K compliant so the software is totally non-essential for it to adjust! PC’s just need a few â€Å"tweaks† in the settings to make them ready.

Could Schizophrenia Be The Answer To The Mysterious Vampire Legend :: essays research papers fc

Could Schizophrenia be the Answer to the Mysterious Vampire Legend? The vampire legend and many behaviors and experiences of schizophrenics seem to share many common traits. The traits that are most recognizable are "fears of being enclosed, periods of semistarvation or complete starvation, which can be associated with periodic gorging, reversal of the day-night cycle, and a preoccupation with or dread of mirrors" (Kayton 304). Though the term 'schizophrenia' or 'demence precoce' was only introduced in 1852 (Boyle 43), behaviors of people affected by this illness have been documented much earlier. The concept of a dead person returning in his living physical form and feeding on the living is considered a vampire. The vampire is believed to also be capable of transmitting his vampirism to those he infect or bite. Kayton recognizes that though this belief has been found in early writings of the Babylonians, Semites, and Egyptians, the most famous vampire scare swept Europe in 1730. This vampire epidemic lasted approximately five years (305). The legend consistency continues with adolescent and young adult schizophrenia. It is presented to us that young suicide victims were most likely believed to become vampires and attack members of their families (Kayton 304-05). Suicide was not an uncommon event among schizophrenic patients (Boyle 255). Suicide patients are a very important part of this equation because according to the legend in England suicides were buried with a stake pierced in or near the heart. This was to ensure that that the ghost of the person would not come back and haunt the living, to prevent the suicide victim from becoming a vampire (Kayton 305). In Dracula, Lucy was killed after she had already started to haunt the living. She was killed after with a stake driven through her heart as a "duty to others" and to the dead, so that she may truly be "passed away", as "God's true dead" (266, 277-279). Some documented cases of vampirism indicate that sometimes the psychodynamics' of vampires can erupt into materialized behavioral psychopathology (Kayton 304). For example, Vincenz Verzeni an Italian in 1872, a Frenchman named Leger in 1827, and a German Fritz Haarman demonstrate to the rare appearance of clinical vampirism (Kayton 306). Haarman himself killed approximately 24 adolescent males. This is interesting since many believe that vampires only attack those of the opposite sex. Even Bram Stoker's Dracula disproves this belief when the Count (Dracula) informs the three vampire women that Jonathan belongs to him (55).

The Effectiveness of Cognitive Behavioral Therapy on Treating Depressio

In this assignment I will introduce my research project and examine some of the issues surrounding my topic, take an initial look at the research papers I have chosen for my literature review and consider the wider context that the research took place in. I have chosen to look into the effectiveness of Cognitive Behavioural Therapy(CBT) on treating depression in primary care. I am interested in this particular area of counselling as my impression is that it is currently the favoured form of counselling that is offered when people approach their GP for help. Currently the National Health Service (NHS) in the United Kingdom recommend CBT as the best talking therapy for treating a wide range of conditions (Barret, 2009). As part of the UK government’s Improving Access to Pyschological Therapies (IAPT) scheme there is an emphasis on using CBT to help(Barrett, 2009). As I am interested in pursuing a career in counselling I want to find out more about CBT to see if this is a career path I wish to follow. There seems to be a logic in training in a field of counselling with good employment prospects but I would only want to do this if I also believed in it’s effectiveness. Therefore I would like to see if CBT is the best therapy for the NHS to use to help people, specifically those with depression. I have chosen depression as focus as I am aware of how many people are affected by depression and think that it is important that the NHS provides the best kind of help to these people. Through my job as debt counsellor and experiences of volunteering for the Samaritans I have spoken to many people with depression and am curious about what is the best way to help them. I want to look at how CBT compares to other alternatives avail... ... It is worth adding that to only look at the situation from a cost perspective does not consider the human suffering angle. It could be argued that it would be immoral to withdraw the option of therapy from the elderly because there is no economic incentive. In practice, however, Hebble (2004) found that old people do not receive the same level of help as those of working age. Holman’s study will provide an interesting insight into whether therapy should be provided more to the elderly. Having looked at the world surrounding the IAPT scheme and introduced the specific studies we have concluded this part of the literature review. Having gained an understanding of the political and social issues that influence the research. The next paper will look into the research methods used and consider what effect these methods may have had on the outcome of the studies.

Christian Philosophy Reflection Essay

†¦Ã¢â‚¬ ¦Life is like a blackboard. It’s empty in the first place, so we need to fill it whatever we want but with a virtue. We are not born a purpose, we live for a purpose. So go ahead and write something on your blackboard†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Human is like a crown? Why? Same as a crown, human also have gems that representing, reflecting, radiating him with many splendored aspects and facets of being human – the physical, intellectual, moral, religious, social, political, economic, emotional, sentient, esthetic, sensual and sexual. Those splendored personalities are gifts given by our creator that we should to cherish and nurture. At the same time, those aspects were bestowed on man for the purpose to serve for the betterment and perfection not only for an individual man but for all humanity. For on the day of final reckoning, God will judge man not according to his gifts, possessions, positions but according to his works. As we strive for our existence and destiny which is HAPPINESS, we are also striving for our dignity to be dignified to make it worthy, because dignification without dignity is baseless. These existence of ours acquiring knowledge in the first place is called Essentialism that we could used to act and to develop His gifts for the betterment or add anything to it. This chapter really taught me: Why we are here? What is the purpose of our existence? That gives a clear view and a guide in what to do in my daily lives. I could move with a greater focus and clarity everyday of my life. My objectives, plans, and goals will be easy for me now to accomplish through applying this purpose to one of us. While striving for it, we’ll just need to ask some guidance and help from Him that He will always there in our daily struggling. In addition, we need also to act upon His accordance, doing good deeds and right actions with a virtue. We need to love His other creation same to how we love ourselves such as plants, animals and our mother Earth. We’ll just need to show care and kindness such as not throwing trash anywhere, by planting trees and by prohibiting people to strictly avoid hunting any kinds of animals. It helps me also to be more faithful to  God, to be thankful to Him that He gives us a very beautiful life and splendored body. To give Him thanks, I just need to nurture and develops His gifts to us by helping other creation of God and not to abuse it. These topics really reflect to me that should also read by all students to enlighten them and may use this as their guidance in life. We just keep on love, trust and faithful to HIM- our creator, GOD.

Criminal Punishment Essay

Given the different speeds at which people may develop both physically and intellectually, any form of explicit age limit may be arbitrary and irrational. Children do not deserve to be exposed to criminal punishment in the same way as adults. Children have not had experience of life, nor do they have the same mental and intellectual capacities as adults. Persons aged 15 to 19 years are more likely to be processed by police for the commission of a crime than are members of any other population group. In reference to the case with the 6 yr. old shooting his classmate, I believe he should have some sort of punishment. The young boy had a scuffle the day before and went home and because of his environment and upbringing he knew that a gun was dangerous and can cause harm to another person. The young boy at some point had to think about his actions and decided to take the weapon to school and later, shooting the young classmate which means the young 6 yr. old practiced on pulling the trig ger. Sure, you have an innocence factor here and each state sets the age limit on what age to charge a child with a criminal act. Age and criminal responsibility is a really touchy topic for many any children under the age of 7 and in the United States the criminal justice system can charge a youth with a criminal crime at the age of 6 years of age. I know of two cases where six year old boys were convicted on criminal charges in the state of California. I believe that the 6 yr. old in the course readings should’ve been court ordered to undergo professional counseling or treatment. If a punishment was not something the state wanted to issue, I definitely would argue that the youth was exposed to a household where guns and drugs were prevalent and the youth himself in my opinion may have suffered from some sort of PTSD. The classmate that was shot has a family and that family needs justice. Justice would not be served if the six year old walks away free. Charging the 19 yr. old in the house with guns and drugs does not solve the crime that took place at the school. There is an age limit for holing a child accountable for criminal responsibility and in this case, the youth should’ve been charged. The youth should’ve undergone a session to determine if he was mentally aware and then the state should’ve charged the young boy.

Excitation Contraction Coupling Process Essay

The sequence of events that converts action potentials in a muscle fiber to a contraction is know as excitation contraction coupling. In order for a skeletal muscle fiber to contract, it has to get a signal from the nervous system. The part of the nervous system that it gets a signal from is called a motor neuron. An electoral signal, called an action potential travels down the axon and to the axon terminal. At the end of the motor neuron are structures called synaptic vesicles and they contain different neurotransmitters. In the case of a motor neuron that stimulates a skeletal muscle fiber, that neurotransmitter is called acetylcholine. When the action potential gets down to the end it will cause the synaptic vesicles to release acetylcholine. The ACH crosses the synapse, which is a physical gap between the motor neuron and the muscle fiber and binds to ACH receptors. A flowing in of sodium (Na+) and a flowing out of potassium (K+) results which, depolarizes the cell and generates an end-plate potential. This causes a depolarizing excitatory postsynaptic potential (EPSP). The opposite of this is called, inhibitory postsynaptic potential (IPSP), which usually result from the flow of negative ions in and positive ions out of a cell. If enough ACH neurotransmitters bind to receptors, it induces an action potential in the muscle fiber and that will induce the muscle fiber to release calcium (Ca2+) from the sarcoplasmic reticulum. An action potential travels across the entire sarcolemma and is rapidly conducted into the interior of the muscle fiber by structures called t-tubules. The t-tubules make contact with the Ca2+ filled sarcoplasmic reticulum. The Ca2+ released from the sarcoplasmic reticulum binds to troponin complex by the actin filaments, which causes the troponin complex to pull tropomyosin away. Because these chemicals have a high affinity for calcium ions they cause the myosin cross-bridges to attach to actin and flex rapidly. We also must remember that adenosine triphosphate (ATP) has to get broken down and by breaking it down, it allows the myosin cross-bridge to power stroke by consuming the energy that the ATP gives off. Once the signal from the motor neuron stops, no more ACH binds onto the receptors, which causes the Ca2+ to be transported back into the sarcoplasmic reticulum. Without the calcium, the active site is closed and myosin can no longer bind and the sarcomere goes back to its resting length.

Department for culture Essay

In the United Kingdom sport is provided throughout many different ways and is funded through government Lottery and private sources. Maria Miller who works through a DCMS select committee will. There are National governing bodies and another type of organisation called â€Å"QUANGOS†. According to BBC (2010) a quango is an organisation that is funded by taxpayers, but not controlled directly by central government. These are run away from the government In order to give a service to the public. This will be across a range of sports and can range from providing funding for teams to building new facilities in the area. Sports England is the organisation that will be written about in this assignment. According to (Sewell 1999:151) â€Å"many SDO’s and deliverers of sport development programmes more prosaically have identified a lack of funding as the major obstacle to achieving equality of opportunity† this view on sport in England has drastically changed. Sports England is in control of the direction that sport is going in England they have the support from the government. â€Å"Local authorities are the single biggest supporter of community sport and currently investing over ? 1bn every year through sport development activities, facilities and supporting local sporting clubs† (Sports England 2012) this shows how Sports England have the financial power in order to make change and back there projects to become successful and bring out result in participation levels. Sport England look to provide opportunity’s through them now recognising over 100 Sporting Organisations. Which consist of Archery GB, UK Athletics, British Cycling, The Football Association and England Netball . They provide support and funding to them in order to deliver sports to their audience. Through backing sporting organisations Sport England believe they will be â€Å"Improving health and community safety, increasing skills, employment and economic growth, and providing new opportunities for children and young people† (Sports England 2012) this aim of Sport England can be achieve from them building facilities in their area and making sure the clubs are provided with a solid financial backing. Sport England focus on increasing sports participation â€Å"Every one of the 4,000 secondary schools in England will be offered a community sport club on its site† (Sport England 2012) through them doing this will be able to have children involved in sport at an early age â€Å"Creating a sporting habit for life† (Sports England 2012) if Sports England can achieve their goal of creating all the facility’s. Then making them available to the schools they will help increase a young nations view on fitness and provide the schools with a chance to help promote this. â€Å"Young People continue to appear to have strong beliefs in the value of activity† (Sports England 2005, Sport in the UK pg. 11) this statement from Sport England provides what they want to achieve. This will be achieved through sports England’s funding to be drafted â€Å"We will invest over ? 450 million in work with national governing bodies of sport (NGBs). Young people (14-25 years old) will benefit from 60% of this investment. † This means that sports England will be investing ? 270 into keeping this age group involved in sports so they don’t stop participating. Sports England use a playground to podium scheme where they use their partners to run there schemes. â€Å"it comes following a consultation of landscaping partners Youth Sport Trust, Paralympics GB , UK Sport and a review of existing programs and initiatives. Athletics, Boccia, Football, Swimming, Table tennis, Wheelchair and basketball† Sport England (2012) these are the sports that Sport England will let other authority’s take Control of their sport and aim towards the goals set by Sport England and will have to aim to achieving them in order to receive funding at later dates. Quangos Definition http://www. bbc. co. uk/news/uk-politics-11405840 [07-12-12] Sports England http://www. sportengland. org/about_us/what_we_do. aspx [07-12-12] http://www. sportengland. org/support__advice/local_government/in_it_for_the_long_run/challenges_and_opportunities. aspx [07-12-12] Leona Trimble, L. etal (2010). Sport in the uk . Great Britain: learning matters ltd. 23. Sport England http://www. sportengland. org/about_us/what_we_do. aspx [07-12-12] Sewell (1999) Sports Development policy, process and practice http://www. sportengland. org/support__advice/playground_to_podium. aspx [ 13-12-12].

Civil engineering Essay Example | Topics and Well Written Essays - 2000 words

Civil engineering - Essay Example the railroad is completely flat (en.rian.ru, 2011). It was built to integrate the nation into a modern rail network and is a part of the Alp Transit Railway Project which can afford the citizens the ease to travel in a better and faster manner. The tunnel site was filled with hard rocks posing a significant challenge to the excavation staff and causing immense disturbance in the surrounding area (Leung, Zhou, 2006: 153). It is known to be one of the greatest feats of engineering considering the fact that it was built at 4000 feet above sea level, on an uneven route comprising of steep gradients and sharp curves and exposed to dangerous environment which included snow and avalanches. Furthermore it was built under a mountain range which is nearly 8000 to 11000 feet high (Williams, 1968: 176). It took almost fifteen years to construct this spectacular engineering feat, costing billions of dollars. The construction of this tunnel is not only a significant engineering achievement but is also laudable for its major contribution in easing traffic and connecting various areas by enabling road transport at cheaper and faster rate. However, various problems were encountered during and after the construction of this tunnel, which presents a significant opportunity for study, and the same is discussed in the following sections. Figure 1: St. Gotthard Base Tunnel – Geographic location Source: World Records (2011) Geological setting The St. Gotthard Base Tunnel, as mentioned in the previous section is one of the largest tunnels in the world and is constructed in the Alpine mountain range. The construction of a tunnel of this magnitude and length, entails application of special state of the art techniques and technology. The tunnel was divided into five sections depending upon the geological structure of the site. These five sections include: Erstfeld, Amsteg, Sedrun, Faido, and Bodio which were approximately 7.4 km, 11.4 km, 6.8 km, 14.6 km, and 16.6 km in length, re spectively (as shown in Figure 3 below). Boring machines were used in all the sections other than in the Sedrun section, where the conventional blasting technique was used, since the rock formation in that area was highly unstable and could have posed a significant danger (NA, 2011). Figure 2: Geographical Setting Figure 3: Sedrun Tunnel The method applied for tunneling depends largely on the rock type in the area in which the tunnels are being constructed. Thus, it is of utmost significance for the engineers to devise various alternate strategies for tunneling and align the same with the rock types encountered by them on site. Almost 90 per cent of the rock type in the Gotthard Base Tunnel comprises of rock which is suEhrbarble for mining thus, the boring techniques were used in the areas such as Erstfeld, Amsteg, Faido and Bodio and the traditional mining techniques were used to blast the area in the Sedrun section (NA, 2011). Figure : Geological formations – St. Gotthard B ase Tunnel Temperature in the tunnel: Furthermore, the temperature in tunnels is also drastically different and hence must also be taken into consideration. When rock is exposed in the tunnels during excavation, a significant amount of heat is generated depending upon various factors such as the virgin rock temperature i.e. VRT; the thermal properties, the amount of water contained in the rock, the

Learning Plan for Autistic Children Assignment Example | Topics and Well Written Essays - 3000 words

Learning Plan for Autistic Children - Assignment Example One of the most common conditions in the category of developmental disorders is called autism. Autism is characterized by different kinds of improvement in the verbal and non-verbal communication mastery, social interaction, self help and playing skills as well as academic (intellectual) and cognitive skills. Other observable traits include limited repetitive and extreme patterns of behavior (Boyd, R.D. & Corley, M.J. 2001, 19). It is therefore imperative that the curriculum as well as other aspects of learning the designed in such a manner as to wholly meet the needs of these children. This section examines the learning needs of an autistic child and the theories that form the basis of select learning environments with the view of creating a most apt learning environment for specific special needs of a child. There are several groups of children with special learning interaction and communication needs. These conditions may include inherent conditions such as Autism, Aspergers syndrome, Down syndrome (Autism Spectrum disorders) and various physical impairments that include, hearing disorders, blindness and dumbness. Children who are born with or who develop these conditions are faced with a myriad of challenges in relationships as well interpreting, understanding the world around them. They lack the ability to communicate effectively. Autistic children seem to be in a world of their own and are not able to make out meanings of verbal and non-verbal communications such as gestures, facial expressions, physical contacts and even words spoken by people. (Anderson et al 1987, 352-366). Their semantic skills are disoriented and they seem to be indifferent about what is going on around them and even the people who are trying to interact with them. Their behavior does not match their feelings and interacting or relating with other people becomes very difficult if not impossible. For instance, an autistic child will see another child with a toy and since the autistic child cannot express him/herself and as such cannot let the other child know that she would want to play with the toy, the only option left for the autistic child is to grab the toy by force. Autistic children's needs are hardly understood by most people around them and therefore are not acted upon on time. This can be a cause of frustration to the child and lead to antisocial behavior such as acts of violence. It can also frustrate the other party who do not understand the autistic child's behavior interprets the behavior in the wrong way. This therefore, results in a conflict because other people not in the special group category cannot comprehend autistic people therefore not able to meet their need appropriately. Autistic children have difficulties learning different words and may not show any response when words are spoken to them. Due to the these developmental disorder autistic children usually lag behind in developing self help skills such as toileting skills, eating, dressing themselves and even playing skills (Beukelman, D. & Miranda, P. 1998, 129-34). They tend to be obsessed in arranging things in a

Women's Rights Assignment Example | Topics and Well Written Essays - 500 words

Women's Rights - Assignment Example This trend varies in different societies and most commonly practiced in western countries. I would narrate the story about Mrs. Kate Williams who has three children of ages 5, 13, and 20. She is doing job as a General Manager in sales and marketing at a software house called as SOFTEC. She started job around 18 years ago as a trainee engineer in the same company. Ever since then, she never looked back and kept on climbing the stairs of success in job. The way she managed her responsibilities for her family as well as job sets the example for all women in the world. When Mrs. Kate Williams gave birth to her first child, her family was suffering from financial crisis. Her husband was doing a job as a clerk in a small firm and his income wasn’t enough to meet the expenses of the family. The brave lady started looking for jobs herself while motivating his husband also to switch to some better job. As her first child turned two, she got the job in SOFTEC with reasonable amount of salary. But the real problem with doing job was to manage time for her husband as well as her young kid who needed her love and affection desperately. She couldn’t leave her kid all alone at home while she is at job. So, parents hired a maid for taking care of the baby around the clock. Moreover, mother kept on asking about her baby off and on from the office. She could also see her baby remotely from video chat software that maid could operate easily. The problems don’t end with initial phases only. Mrs. Kate Williams had to spend more time as she grew in experience as more responsibilities were assigned to her. With pregnancy periods for other two children, she had to continue her work at home for three months that included answering calls of customers, and designing software for them from home. She also had to give time to her school going eldest child for training him in school education. Husband also needs the company of her wife as he returns

Informative Speech Essay Example | Topics and Well Written Essays - 250 words

Informative Speech - Essay Example Even though experimental vaccines and treatment drugs have been developed and are currently in use, the disease is yet to be contained. To limit and/or avoid catching Ebola, it is important to observe high-level hygiene and avoid contact with infected persons. This will not only ensure that people are safe from the disease, but also curb its spread from one person to another. Most importantly, every symptom related to Ebola should be taken seriously. Most infections are spread from one person to another because symptoms related to Ebola are often disregarded. It is vital to be tested for the disease as early as possible whenever the aforementioned symptoms are observed. Diagnosing the disease early increases chances of survival. The ultimate objective, however, is to avoid the disease altogether. This can be done by ensuring people with the said symptoms are quarantined for testing and treatment if applicable. When in known or potentially affected areas, avoid coming into contact with other people’s fluids such as sweat, saliva, or blood. This goes to as far as avoiding handshakes and using protective gear when in such

Organizational Change And Development Essay Example | Topics and Well Written Essays - 3000 words

Organizational Change And Development - Essay Example Different perspectives on organizational changes According to Grieves (2010), â€Å"The phrase change intervention refers to change actions taken at strategic level to help an organization become more effective† (Grieves, 2010, p.7). Competition is growing day by day because of various reasons and it is necessary for the organizations to device new methods to counter competition. An organization which fails to implement adequate changes in its structure and functioning may struggle to survive in this heavily competitive and highly advanced organizational world. For example Nokia was the leader in the Mobile phone market up to a couple of years before. However, they are not so at present because of the intrusion of smartphones from Apple, Samsung etc. In other words, Nokia failed to implement timely changes in its product ranges and as a result of that they lost considerable market share in mobile phone market. It should be noted that even in normal situation, goal conflict exi sts between firm (owners) and its employees, but the magnitude and intensity of this conflict is very low and so it is hidden, we call this ‘goal difference’, and both parties (firm & employees) accept each other’s goals. In a strategic and major change program, firms alter their goals, which result in shifting and increasing their focus towards new goals. The shift in focus and increased commitment of firm towards attaining its new goals, increase the magnitude and intensity of goal conflict and it become very difficult for both parties to accept each other’s goals (Khan and Rehman, n. d) The interests of the organization and that of the employees are always travelling in opposite directions. Employees want to reduce their workloads as much as possible whereas the... This report stresses that periodical changes are necessary for the organizations to survive in an ever changing market. Structural, functional, developmental, transitional and transformational changes are necessary for the organizations to cater the needs of the changing business world. Many of the traditional business and organizational principles are no longer effective under the current system of business. Because of the huge advancements in science and technology and the subsequent developments in human life, the needs of the needs of the current generation are entirely different from that of the generations in the past. Only those companies which are able to cater the needs of the present generation may survive in the market. In short, organizational changes are unavoidable for an organization which tries to stay in the present heavily globalized market. This essay makes a conclusion that values and valorizations are important terms in the corporate world at present because of the increasing awareness about the public about sustainable business practices. It is impossible for a current organization to exploit community resources as much as possible and provide nothing in return to the communities. Current generation knows the importance of protecting our environment and they deals only with the companies which have good track record of exhibiting social responsibility.

Just answer a question Essay Example | Topics and Well Written Essays - 500 words

Just answer a question - Essay Example Secondly, secondary pollutants that from the combination of several gases in the atmosphere to form compounds. To test this hypothesis, researchers need to delve into the history and collect information with industrialization as the focus. Undeniably, industrialization has contributed to air pollution through various ways. This research is not observatory in nature but involves the researcher’s opinion supported by other researchers who have participated in the same research before. For instance, compared to the past decade, statistics reveal a rise in growth in industrialization (â€Å"World resources Institute,† n.d). Therefore, a researcher has to check all developments that go with increased industrialization. There is increased use of energy to process and increased use of automobiles to carry processed products. This means that researchers have to evaluate the type of energy used by industries and their effects on air. Additionally, the researcher will evaluate the effects automobiles have in the atmosphere. For example, automobile in America life and society offers infor mation on the effects automobiles have to the environment in the history of America. Finally, the researcher will make a conclusion based on the management of industrial emissions to support

Kants Ethical Theory Essay Example | Topics and Well Written Essays - 1000 words

Kants Ethical Theory - Essay Example A number of great philosophers presented their views in the field of ethics. This paper intends to analyze only one of them, Kan Immanuel. (Hunt, 2009) As stated by Banham (2003), Immanuel Kant was a famous deontologist and holds a famous status during 18th and 19th centuries. Kant was a moderate rationalist, who based his ethical conclusions on reason rather than on empirical research or on introspection into the actual workings of the mind. He refused previous theories and attempted to find a middle way between the empiricists, who thought that all true judgments were either probable or analytic (true by definition), and the extreme rationalists, who thought that all true judgments were analytic. He argued in the Critique of Pure Reason (1781) for the existence of a class of judgments that were synthetic rather than analytic and also a priori rather than a posteriori. Synthetic a priori judgments played a large role in all his thinking. Kant held a theory of value according to which the only thing good in itself and without qualification is a good will. That will is good which acts out of a sense of duty. When we turn to his theory of obligation we find that an act is not judged right by virtue of its consequences, actual or intended; rather it is right if it is done out of respect for moral law. (Banham, 2003) Dickerson (2003) affirms that during 1785 in his Foundations of the Metaphysics of Morals, Kant claimed to be seeking "the supreme principle of morality." This he discovered in the "Categorical Imperative": "Act only on that maxim through which you can at the same time will that it should become a universal law." This principle is called an imperative because it tells us what kinds of actions we should perform, and it is called categorical rather than merely hypothetical because it commands actions of a certain kind without any regard for the practical effects they will have. For example, we should not make a deceitful promise to extricate ourselves from a difficulty not because we are likely to be found out or because lying causes harm to ourselves, but because it is logically impossible to will that everyone in such a situation should behave in the same way. It is logically impossible because universal adherence to the maxim to lie under such circumstances would destroy the institu tion of promise keeping. (Dickerson, 2003) Another formulation of the Categorical Imperative, which Kant called the "universal imperative of duty," is this: "Act as if the maxim of your action were to become through your will a universal law of nature." A third formulation, based on the assumption that rational nature exists as an end in itself, is the following: "Act in such a way that you always treat humanity, whether in your own person or in the person of any others, never simply as a means, but always at the same time as an end." Kant identified the Categorical Imperative as an a priori, synthetic, practical proposition that is, a proposition that is necessarily true, though not true by definition, and that pertains to conduct. (Dickerson, 2003) Kant presented two types of free will; 'Autonomy' and 'heteronomy'. Autonomy is the liberty to operate autonomously without any

Why Marriages Fail Essay Example for Free

Why Marriages Fail Essay God designed oneness for marriage. He created only one Eve for Adam. Thus what is said in Genesis 2:24 is reiterated by Jesus when the Scribes and Pharisees confront him about the issue of divorce, For this reason a man will leave his father and mother and be united to his wife, and the two will become one flesh. So they are no longer two, but one. Therefore what God has joined together, let no man put asunder (Matt. 19:5-6). God never intended that spouses should separate except through death. This is clearly stated in the marriage vows taken by the couple on their marriage day. â€Å"I watched my girl friend’s mother get married for the fifth time. I thought, she has said those vows to four men earlier. † S. Robert. These vows are not to be taken lightly and couples should do all in their power to salvage their marriage, for a marriage is never beyond repair. It is a wrong concept that couples fall out of love. Such a thing does not exist, for if you love someone, you will always love them. If you are certain that you no longer love your spouse, then it is clear that you never loved them in the first place. It must have infatuation, or probably you were swept off your feet by romance but never really knowing and understanding your spouse enough to love them. Then why do marriages fail? One of the main reasons is the negative pattern in a relationship. Each negative comment increases the level of anger and frustration, and soon a small disagreement blows up into a major fight with threats to end the relationship. Over time those angry words damage oneness as they are hard to take back and they drive a knife into the partners heart. Proverbs 12:18 says, Reckless words pierce like a sword. Marriages fail also because of poor communication skills, lack of commitment, failure to nurture love in its various forms, lack of spiritual unity or direction, lack of ability to cope with the changes in life and the inability to deal with skeletons of the past. Besides this negative interpretations can damage a relationship. A wife who doesn’t find her husband very eager to visit her parents may be under the delusion that he doesn’t like her parents. This may be totally untrue and he may be bogged down with the financial cost or whether he has enough vacation. Thus when the negative interpretations mount and help create an environment of hopelessness the attacked partner gives up trying to make himself or herself clear and becomes demoralized. Today divorce being so easy, couples throw in the towel too soon. Marriage takes commitment and trust, communication and faith. When two people in love say that ‘Love is blind’ they are usually correct. If the two of them are realistically going to need to work in order to provide for the household, it is equally unrealistic for her to expect to be provided for while she stays home to run the house as it is for him to insist that no wife of his is going to work. Denise, for example, wanted to pursue a career, but her husband Jeff, had a rigid, no wife of mine will ever work attitude. Denise did not confront Jeff. Instead, she became a hospital volunteer, which did not threaten his breadwinning image. Then she took some courses to help her in her volunteer work. With her improved qualifications she was hired part time and then offered a full time job. By this time Jeff could see that Denise was happier when working so he encouraged her and even boasted about his wife’s career. Denise was able to make Jeff realize her need but if one gets into a marriage believing that if you marry someone it will change them or if you love them enough things will work out, it will not, for you are demanding of you partner what you want not what he/ she requires. There are a variety of ways to help another: prayer, financial aid, an ear to listen and a shoulder to cry on. But do not enter a relationship where your sole purpose is to tend to the others troubles. A healthy marriage requires both husband and wife to bring 100% to the table. When one is always the giver and the other always the taker, trouble is on the horizon. Setting a good example yourself will bring in better results than demanding them. If you want to foster the quality of kindness, demonstrate your own kindness to others, if you are looking for courage, show that you can stand up to tough situations yourself. Marrying too soon is another main reason why marriages fail. People dont want to live out their lives in loneliness but it is always good to know the person before you pop the question. Lack of communication is a dreaded vampire of divorces. Your spouse is not God that he/she understands and knows what your mind is thinking about. It is always better to speak out. One wife described her marriage as empty and blamed her husband for failing to comfort her when their daughter died years ago. â€Å"I just wanted him to hold me close,† she said. She did not voice her need and though his need was the same he did not approach her.

An Epic Man Who Became an Epic Hero Essay Example for Free

An Epic Man Who Became an Epic Hero Essay Odysseus, of Homers Odyssey, is an appropriate hero and ruler of Ithaca. He does not act irrationally but contemplates his actions and their implications. Odysseus is an appropriate hero because he embodies the values of bravery, intelligence, astuteness, and competency. Odysseus is an appropriate ruler for Ithaca by virtue of his hereditary right to kingship as well as his diplomatic skills, familiarity with his male subjects, discipline, and his impartiality and compassion. However, he is a character that does make a foolish decision. There is a rare instance when his pride supersedes his intellectual ability. Odysseus is an appropriate hero for he embodies the values of bravery, intelligence, astuteness, and competency. While he trying to return home from Ilium, numerous suitors attempt to seduce his wife, Penelope. However, when he returns Odysseus cleverly plans and carries out the demise of the evil and wasteful suitors with the help of Athena, goddess of wisdom: Come on [Athena] weave me a plan to punish them [the suitors]. Odysseus wisdom is admired by Athena, the goddess of that aptness. Athena is also impressed by his battle heroics and so she endeavors to provide him with succor: And you didnt know Pallas Athenaia the daughter of Zeus himself, your faithful stand-by and guardian in all your labours! With Athenas assistance Odysseus becomes a true hero. Odysseus is the epitome of honor and virtue for his Ithacan subjects. Odysseus kind and stalwart leadership is revealed by Eumaios, his faithful swineherd, and Philoitios, his loyal cowherd, who have both remained loyal to him for twenty years. Eumaios praises Odysseus as A rare fine master. Indeed I do not mourn so much for them as for him [Odysseus], though I long to see em again and my native land, but I do miss Odysseus since he went away. I dont like to speak his name, man, although he is absent, but I call him his honour, even when he is far away. Odysseus is a befitting king because it is his ancestral right, for he is familiar with his male subjects and understands their desires. Odysseus equity and mercy is displayed after his triumph over the suitors, whom he executed because of their lawless  behavior. However, Odysseus shows compassion by allowing Phemius, the minstrel suitor, and Medon, a herald suitor to live. Cheer up, my son has saved your life. So you shall know, and tell other men, that doing well is far better than doing ill. Odysseus proper sovereignty is expressed by his justice. Odysseus displays his shrewdness as he overcomes the challenges that beset his crew. When Odysseus and his men become trapped by Polyphemos on the island of the Cyclops, Odysseus cleverly tells Polyphemos that his name is Noman. Thus, when Polyphemos is stabbed in the eye by Odysseus and his men, he renounces assistance from his friends by stating that Noman is killing me, leading his companions to believe that no man has hurt him. However, once Odysseus and his men reach their ships and set sail, he performs his most foolish act. Odysseus taunts Polyphemos by declaring, if ever any one asks who put out you ugly eye, tell him your blinder was Odysseus, the conqueror if Troy, the son of Laertes, whose address is Ithaca! Once Polyphemos obtains this critical information on his blinders identity, he implores his father Poseidon, god of the sea, to grant that Odysseus the conqueror if Troy- the son of Laertes- whose address is Ithaca, may never reach his home! Because Odysseus pride would not allow him to let his ingenious action go unrecognized, he dooms himself and his crew. Odysseus wisdom and courage enable him to be a brave hero and a strong ruler, both traits of superiority in his society. Being mortal binds him to occasional mistakes that he compensates for by becoming wiser and stronger. His extraordinary abilities are heralded by the gods. Upon his return to Ithaca, Odysseus ingeniously kills the rude and wasteful suitors and reclaims his title of king. In reconciliation and honor, he finally makes a sacrifice to Poseidon. Odysseus is the epitome of a hero of his culture.

Johnson And Johnson Company Information Technology Essay

Johnson And Johnson Company Information Technology Essay Imagine youre on your way home from work, you stop at your local pharmacy and go to the thermometer section. You will need to purchase a rectal thermometer made by Johnson and Johnson. Be very sure you get this brand. When you get home, lock your doors, draw the drapes, and disconnect the phone so you will not be disturbed during your therapy. Change to very comfortable clothing, such as a sweat suit and lie down on your bed. Open the package and remove the thermometer. Carefully place it on the bedside table so that it will not become chipped or broken. Take out the material that comes with the thermometer and read it. You will notice than in small print there is a statement that reads: Every rectal thermometer made by Johnson Johnson is personally tested. (Mikkelson, Barbara). This sparked a rumor that it is someones job at Johnson Johnson to personally test every rectal thermometer they sell. Snopes.com started their investigation by buying all of Johnson Johnsons rectal thermometers at a local drug store. They opened each box and found no such statement. The statements on the thermometer read calibrated for accuracy, not personally tested. Rectal thermometers are not tested the same way the consumer would use the product. Personally testing the thermometers is to labor intensive and time consuming for such an inexpensive product, nor would it ensure accuracy because the body temperatures of the testers would be too variable. Johnson Johnson would also have to employ sick people to test their thermometers across high and low extremes of the human body temperature. Aside from these stipulations, there are a few health regulations that would prohibit the resale of items which have previously been inserted into someones rectum. The testing the thermometer s are put through consists of calibrating them with known temperatures in carefully controlled conditions. This insures the thermometers are accurately measure a designated range of temperatures. (Mikkelson, Barbara). After reading all of the reasons why this urban legend could not possibly be true it made me wonder how I could have even thought for a moment that it might be. Aside from putting an end to urban legends about employing rectal thermometer testers, Johnson Johnson does offer many benefits to being an employee at their company. The company offers compensation programs designed to: 1. Help Johnson Johnson compete for and retain talented employees, 2. Give employees a financial stake in the continued long-term success of the company and global enterprise, 3. Support movement of talent within and across Johnson Johnson-owned companies, and 4. Help the company cultivate a high performance culture through performance-based salary plans and bonuses and other incentive programs, determined by both individual performances and business results. (Johnson Johnson Services, Inc) These compensation programs include flexible choices that suite employees short and long term financial goals. For example, some Johnson Johnson companies offer the option of receiving bonuses in individually tailored combinations of cash and Johnson Johnson common stock. They may also offer long term incentive awards in similarly tailored combinations of stock option grants and restricted stock units. (Johnson Johnson Services, Inc) Johnson Johnson also has a leadership and recognition award program for employees at all organizational levels. Among their most prestigious global award programs is the Standards of Leadership Award, which recognizes outstanding business accomplishments resulting from demonstrated leadership behaviors. Another award is the Global Encore Award; this award encourages peer recognition of exceptional performance and contributions to successful results. Johnson Johnson also offers their employees outstanding benefits. The companys benefit program and services are designed to address the diverse needs of employees and their families. The programs help employees: 1. Maintain good health and well-being, 2. Make healthy lifestyle choices, and 3. Plan for retirement. (Johnson Johnson Services, Inc) Johnson Johnsons comprehensive health benefits rank among the best offered by their leading employers. In the United States the companys programs have received the C. Everett Koop National Health Award and the U.S. Department of Health Human Services Innovation in Prevention Award. The company also provides competitive benefit and retirement programs in countries where they align with tax, legal, and local customs. (Johnson Johnson Services, Inc) As a leader in health care around the world, Johnson Johnson is committed to helping employees lead happy, healthy, and productive lives. The companys comprehensive programs and services reflect a holistic view of work, family, and personal life to help support individual effectiveness at work and at home. Johnson Johnson is widely recognized for their leadership in work and life practices and for their initiatives that provide employees with information and resources on health, wellness, benefits, and work/life programs and services. Specific program offerings include those for flexible work arrangements, education, adoption, child care, and elder care. In all cases, they reflect the companys fundamental goal of helping employees live well, work well, and be well. (Johnson Johnson Services, Inc) Johnson Johnson is involved with many advertising campaigns that encourage healthy lifestyles and support those people who care for the health of others. The company is currently involved with many different campaigns a few of which are: The Johnson Johnson Campaign for Nursings Future, Strength for Caring, Safe Kids Worldwide, Because We Care-We Act, and Having a Baby Changes Everything. As for advertising for Johnson Johnson products the company spent $50.2 million promoting its epilepsy drug Topamax. Although Johnson Johnson spent a substantial amount of money on advertising prescription drugs, consumer product advertising was the companies lead advertisements. Johnson Johnson spent $165 million on advertisements for Neutrogena, $152 million on Tylenol, $126 million on Aveeno, and $111 million on Listerine in 2007. Product advertisements were not the only ad campaigns Johnson Johnson released in 2007; the company also spent $80 million on image advertising, though that was down from $100 million in 2006. (Martino, Maureen) Johnson Johnson boosted its internet advertising budget 41% in 2007 to $49 million. The company also embraced outdoor advertising; $4.8 million was spent on billboards alone. Johnson Johnson also embraced advertising on the radio. National radio spots were up 71.9% to 9.2 million. Overall, the companys sales rose 14.6% due to increased advertisement. (Martino, Maureen) Jennifer Hedges Communication in Organizations Observations of the Group Conclusions As a company, Johnson and Johnson has many characteristics that make for an exquisite brand of excellence in an organization. In order to full delve into the characteristics about the company, I ran a SWOT test. By measuring the companys strengths, weaknesses, opportunities and threats, it was easy to identify key areas of the company that could improve upon as well as areas that were already a success. Johnson and Johnson offers a variety of products from a variety of segments of the company. Strengths: Diverse business offering, Forecast growth despite challenges, Significant sales and marketing capabilities, Robust financial position. The products that they offer are not only diversified, but the company operates in three different segments. These three segments of the company are: Consumer, Pharmaceutical, and Medical Devices and Diagnostics. The Johnson and Johnson company the almost the full spectrum of the supply chain. This covers research and development, manufacture and sale of products. It is because of this diversity and trust in the company that Johnson and Johnson receives an epic amount of support from non-pharmaceutical business divisions. In order to market to their consumers, Johnson and Johnson supplies a variety of products for a varietal consumer population. In order to create a customer, deliver value to customers, Johnson and Johnson works under a very ethics driven scientific management approach. Working with intensive scientific notions Johnson and Johnson utilize a varied expanse of problem solving techniques in order to challenge the standard practice and capitalize on growth through emerging markets which enables associated growth. When examining the public relations and the marketing, information is extremely accessible. When you go on to the Hoovers website, immediately there are several contact numbers and representatives that are willing to assist you with anything you need. Verbatim from the Hoovers website forum regarding Johnson and Johnson is contact information regarding all sorts of different aspects of the company. Looking for contacts at Johnson Johnson? With comprehensive information about more than 85M key executives, Hoovers subscribers have access to bios, and employment information, and job history for contacts at Johnson Johnson and 65M other organizations. Furthermore, a list of the comprehensive management hierarchy was also available as well as current job opportunities. Johnson Johnson Jobs Location Title San Francisco,  CA Ruby EngineerThis link will open in a new window San Francisco,  CA Sr. Javascript EngineerThis link will open in a new window New York,  NY Patient Care Director RN Inpatient Behavioral HealthThis link will open in a new window Hamilton,  NJ Physician Emergency Weaknesses: High reliance upon small molecule drugs, increasing exposure to generic erosion, high reliance on sales of narcotic drugs, stability of product is not strong in the consumer United States. Some weaknesses of the company were that they had a high reliance on sales of CNS and Risperdol. Also, none of  Johnson and Johnsons top five ad campaigns included spending on prescription drug advertising. Furthermore, while embracing new global eco-friendly trends such as recycling and helping to save the earth, Johnson and Johnson has spent a considerable amount of their budget on advertising opposed to supporting the actual cause to save the earth. Furthermore, the salaries of the top executives are readily available to underline the fiscal mishaps previously stated. Chairman and CEO William  Weldon Age  61 $1,802,500  salary Email VP Finance and CFO Dominic  Caruso Age  52 $723,739  salary Email VP and CIO Laverne  Council Opportunities: Leverage experience with therapeutic proteins and monoclonal antibodies across other therapy areas, Integrate recent acquisitions, Global expansion. Due to the widely acclaimed reputation of Johnson and Johnson, their stake in the future is set. They have managed their reputation, good and bad, to have set forth a result in discipline and consistency about their company name. This proves to be an excellent opportunity especially in the end of the paper era. Threats: Healthcare regulations, Private label growth; generic drugs growth Weaker consumer environment expected in the US, Spreading too thinly made investments in non-core areas, like social media. Conclusions: Johnson Johnson has set several positive goals to keep their company environmentally friendly. They have done this by reduction in water use, waste, and energy use. Also they agreed to change their packaging of plastic bottles, due to harmful chemicals used in the manufacturing process, switching their packaging of liquids to safe non-polycarbonate containers. Its nearly impossible to get well without Johnson Johnson. Johnson and Johnson has looked after its reputation as a company for hundreds of years. They have implemented planned programs of action and they have been leaders in the public relations and marketing segments of their company. Their use of air time on television is well timed, their contribution to non profit organizations is craftily advertized and the result of what they do is apparent. Overall, Johnson and Johnson has set the eco-friendly bar for many pharmaceutical companies to follow. Attached is a list of management that is on file and available to address, regarding any question, problem, or concern. VP Public Affairs and Corporate Communications Name On File VP Investor Relations Name On File VP Human Resources and General Counsel Name On File VP Corporate Affairs Name On File VP Corporate Media Relations Name On File Worldwide Chairman, Medical Devices and Diagnostics Group Name On File Worldwide Chairman, Consumer Group Name On File Worldwide Chairman, Pharmaceuticals Group Name On File Director Corporate Media Relations Name On File Director Corporate Media Relations Name On File Director Corporate Media Relations Name On File Senior Director Investor Relations Name On File Director Investor Relations Name On File Director Name On File Director Name On File Management Name On File Management Name On File Management Name On File Director Name On File Director; Information Technology Manager Name On File Director Name On File Management Name On File Management Name On File Management Name On File Management Name On File Director Name On File Director Name On File Director Name On File Director Name On File Management Name On File Management Name On File Director Name On File Director Name On File Management Name On File Management Name On File Director Name On File Director Name On File Director Name On File Management Name On File Management Name On File Director Name On File Director Name On File Director Name On File Management Name On File Director Name On File Management Name On File Management Name On File Management; Network Administrator Name On File Director Name On File Management Name On File Director Name On File Management Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Manager Name On File Treasurer Name On File Associate General Counsel and Secretary Name On File Corporate Controller Name On File Director Name On File Director Name On File Director Name On File Director Name On File Director Name On File Director Name On File Director Name On File Director Name On File Director Name On File Senior Business Analyst Name On File Information Technology Manager Name On File Facilities Coordinator; Telecommunications Analyst Name On File Information Technology Manager Name On File Project Manager Name On File Packaging Name On File Associate Analyst Name On File Senior Analyst Name On File Senior Systems Engineer Name On File Director-Level Other Name On File Other Executive Name On File Associate Director Name On File Information Technology Name On File Information Technology Manager Name On File Manager Name On File Information Technology Name On File Information Technology Name On File Senior Analyst Name On File Management Information Systems Name On File Director-Level Other Name On File Business Development Name On File Technical Manager Name On File Information Technology; Technology Lead Name On File Information Technology Name On File Manager Name On File Information Technology Manager Name On File Other Other Name On File Executive Unspecific Name On File Administrative Name On File Director-Level Other Name On File Other Other Name On File Consultant Name On File Project Manager Name On File Finance Name On File Administrative Name On File Analyst Name On File Manager-Level Other Name On File Manager Name On File Information Technology Analyst Name On File Human Resources Consultant Name On File Senior Analyst Name On File Software Developer Name On File Management; Operations Executive Name On File Information Technology Manager Name On File Manager-Level Other Name On File Network Administrator Name On File Finance Name On File Senior Analyst Name On File Finance Name On File Project Manager Name On File Information Technology Name On File Manager-Level Other Name On File Director-Level Other Name On File Information Technology Manager Name On File Information Technology Manager Name On File Information Technology Consultant; Information Technology Lead Name On File Associate Director Name On File Other Other Name On File Information Technology Specialist Name On File Company Group Chairman Depuy Inc Name On File Information Technology Manager Name On File Officer Name On File Human Resources Representative Name On File Director-Level Other Name On File Consultant Name On File Other Executive Name On File Information Management Name On File Information Technology Sap Name On File Other Other Name On File Senior Software Engineer Name On File Process Engineer Name On File Senior Analyst Name On File System Administrator Name On File Director-Level Other Name On File